I am a marketing leader with over 10 years of experience building purpose-driven brand strategies and leading cross-functional teams across LATAM.
What makes me different is my dual background: I combine strategic marketing expertise with strong design and branding skills. While many marketers master performance or storytelling, I bring the added value of shaping the visual identity and creative essence of a brand.
This unique mix allows me to deliver consistent, human-centered brand experiences from the strategic foundations to the visual execution.
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Enthusiastic about using all the potential of AI and marketing automation to optimize processes and drive engagement.
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Leadership of creative and marketing teams
Brand positioning and strategic storytelling
Multichannel digital marketing
Campaign management for international brands
Visual identity design and brand communication
Archetype-based segmentation and customer experience
Event planning and commercial partnerships
AI applications for boosting communication impact and marketing performance.